The Chilean born commercial’s director, established in Miami, has recently shot a spot for Symbol, Renault’s compact sized, fully equipped family car. Under the brand’s “All your emotions fit inside” tagline, Alejandro successfully managed to convey the cars modern compact design as well as the wide range of emotions drivers and passengers can experience inside and on the road, in this 00:40 second production which was shot in various locations in Santiago in single day. The script was developed by local independent full service advertising agency simple, Renault Chile’s agency of record, which also created the concept.
Alejandro “Mascota” Molina, is an experienced director with more than 28 years in the commercial’s film industry. He has shot more than 500 spots for global and local brands such as Citibank, Coca-Cola, Metlife, Sony, Pepsi, P&G, Santander, Scotiabank, KFC, Taco Bell, Kia, Hyundai, Toyota and now more recently Renault. He has shot in France, Brazil, Spain, Uruguay, Argentina, Guatemala, Costa Rica as well as the US, and is represented by Tantor Films in the US, Latin America and Europe.