Director Carrie Stett, represented by Washington Square Films, puts a live home shopping spin on what is sure to be Fall’s most coveted accessory trend: Chicken Rings, in a Facebook Live campaign for White Castle out of Merkley + Partners. The 30-minute live segment, which streamed on June 27th, features Janelle and Heather, a duo of bubbly live shopping hosts with a palpable excitement for chicken rings, hyping the crispy value meal with the same level of detail and prestige as a designer handbag. The segment featured a runway fashion show with models showing off the diverse fashionable ways to don the delectable rings, live callers, personal testimonies and even a live proposal! The segment leveraged real-time interactivity, with the hosts responding to viewers’ comments in real time, giving them the opportunity to snag exclusive giveaways including a gorgeous ring dish and a pair of artisan-crafted chicken ring-earrings. The live audience was also called up to weigh in on the developing content, including a call-to-action on a response for the marriage proposal.
The Facebook Live segment called for three live cameras, with Stett directing the outlined script in real-time, making adjustments as the live event progressed and shifted.
Stett is a pioneer in Facebook Live production and creative storytelling in live streaming, working with brands to increase engagement and interaction with consumers. She has directed over 20 multi-camera live streams, reaching millions of views per video. She has worked with such top brands as Kleenex, Jell-O, Toyota, Walgreens, Paramount, MLB and more.