Building on the “Save the Monster” campaign, Monster.com, KBS and The Mill have created a new campaign, “Virtual Monster”, utilizing real-time rendering technology and a custom-built CGI virtual production pipeline to create a 50-foot purple CGI ‘Monster’ character, that performed live during the shoot.
This technology, never before used in this way, means the 100% CGI Monster is fully interactive, and can be re-animated live on-set to generate new content in a fraction of a second.
The project was spearheaded at The Mill by Mill+ Creative Director Jeffrey Dates, who both directed the series of short clips and was a pioneering force in developing the real-time animation pipeline.
Integrating CGI technology, such as real-time animation during a virtual production, creates the ability to completely change the pace and ease with which content can be created for brands and agencies.
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