Lindsey and Lyndon Wade are a rarity. They began working individually as photographers before getting into directing twelve years ago. Lindsey describes their working relationship as “the closest thing you could ever get to cloning yourself. It’s the best thing in the world to always have a person to bounce ideas off of, to trust their aesthetic and point of view—having that constant sounding board is invaluable.”
Having two minds means the duo can work creatively, efficiently, and as Lyndon says, “communicate without communicating.” That rare blend shines in the Helly Hansen “Alive” TV, print and digital campaign they created for Grey London. In the film, The Wade Brothers match stunning visuals of snowy mountain ranges with frenetic cutaways and a dramatic monologue to tell the story of the extreme courage of mountain rescue, ski patrollers, and others who wear the brand.
The duo represents the perfect blend of art and commerce - grounding the fantastical, and injecting adventure into the mundane. This marriage is evident in their Adidas Climachill film, “Not Made For Normal.” The spot blends desolate landscapes, hard-driving athletes, and poetry while using mirror images and unexpected angles that elevate it from a commercial to a piece of art. They shot in the Canary Islands, and in addition to the TV spot, handled all the print—all with one lean and mean crew.
Jessica Entner, EP of DapperTV, says, “The Wade Brothers have the ability to cross beautiful visual storytelling with dynamic physical activity—you can especially see it in their campaigns for Helly Hansen and Bacardi. When we dug deeper, and saw the broad spectrum of work they had shot, we learned they can pretty much do it all. Pair that with a successful photography career and they’re the dream team!”
David Lyons, EP and Founder of DapperTV, cites The Wade Brothers’ personalities as a drawing factor just as much as their creative output. “Personally, I love their tender touch to filmmaking, but also their energetic enthusiasm. For me, they are the perfect combination of creators and optimists.”
Lindsey says, “DapperTV really understands the full benefit of what we can achieve as brothers. The value we bring as a team to the client. Your options are limitless really – we can tackle print and motion simultaneously and shoot so much more in a day. And we know we can solve any problem because we have that much more manpower behind it.”
The two look forward to the scope of what working with DapperTV offers: broadcast, online content, still photography, live productions, and beyond. Lyndon went on to say, “Jessica and David are passionate and driven, all their ideas jive with what’s happening right now. DapperTV is nimble, agile, and able to navigate new frontiers, and that’s exactly like us. Whatever the project is, we find fun in the challenge.”